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Local Princes To Kings Household Appliance Industry, "jinhua Phenomenon"
The past few years, national
Home Appliances
Chain enterprises in the cities fast, and the brutal competition of production enterprises and chain exhausted, are eager to find new markets. Household appliances industry, competition in Jinhua
Stage
, Although the make "who laughs last laughs best," premature predictions, but stands in South Street on the city on August 1
Stone
Household appliances, has been brimming with confidence for those who had come to Jinhua's "boss" who feel the pressure, let the people feel the strength of local enterprises.
Home appliance industry, "Jinhua phenomenon"
A time when the forces in the domestic appliance industry map to start with three important force entrenched, that is represented by the national chain, "the Soviet Union the United States team", brings together small business market, "Joint Force" and the sudden emergence of "boutique . " However, in Jinhua, the industry has had this become "old almanac," to re-sign the power of the territory: the "US-Soviet team," corresponding to that, Stone Street building commandeered the August 1 "appliance Street" in the center, the market has already accounted for the total 1 / 4. To just past October, for example, than the same period last year sales increase of nearly 4 times; Not only that, after several years of education to interior and exterior, Stone already has a large number of home appliances business people, or even home appliances in Lishui district is also a special trip to mall Stone apprenticeship to learn.
Industry exclaimed, "over and over smoke in the home appliances war, the four-way race in the front of people," the removal of their series of industry sales champion, but also effectively rewriting the "US-Soviet Team" dominated the world history. So widely circulated,
Zhejiang
The appliance industry has emerged against the national chain of "Jinhua phenomenon."
Stone rapid growth of home appliances is not by accident. In fact, 10 years ago, Stone appliance retailers in the composition of hundreds of home appliances home base "shop consumer electronics market", the house is only two window of the store only. Almost no one who started the "Great Revival," the Stone indifference, while the two essential characteristics of the market economy??? Competition and
Cooperation
As if the intangible "baton" to guide and regulate the overall development of Jinhua, the direction of home appliance industry, to get this chain in the increasingly specialized, collaboration after the completion today of the Stone House on August 1 South Street flagship store.
Configuration radius is short,
Purchase
Low cost, is a four-way one of the advantages winning home appliance industry. Jinhua flagship store in Stone logistics, marketing center, Stone already has four major basins covering the immediate Jinqu stores, and
Haier
, Beauty,
Gree
And Electrolux,
Siemens
Well-known home appliance manufacturers such as the depth of cooperation, and also allows the wholesale Stone
Network
Incorporated the province more than 50 county-level distribution terminal. Envy of the industry as a favorable factor, but also by its three major shopping centers owned gold property advantage, as the national chain enterprises 34 market is the most obvious disadvantage is "the high cost", ie products and
Service
To be imported, while Stone appliance is a cost advantage through local businesses, combined with "shop poly markets," the extraordinary vitality of South Street on August 1, a home appliance recycling industry "ecosystem": gathered here today Stone, Suning,
States United States
, Five Star, Paradise is not only a constant stream of local customers, manufacturers are competing on behalf of nearby offices, the Jinhua
Business
Added a show for the "city card."
"A thousand more" can swallow "Wu"
The past few years, a nationwide home appliance chains rely on brand and marketing system to build up in major cities have an insurmountable "wall", squeezing the survival of enterprises in the region, blocking those who attack later. On the other hand, "household appliances big brothers" are also frequently put pressure on manufacturers to make manufacturers silent resentment. And when these "big brothers appliances," commanded the troops that bar Walled world settled, the status of their profession when the firm, they may ignore the rise of a third force.
Since 2000, Stone in after several years of accumulated frequent force, and strong attack appliance market. First, a "mall home appliances market," the largest store, then Jinhua established as the hub of corporate headquarters, is in the August 1, 2005 South Street self-built 4,000 square meters of mall property. If Stone had hidden in a ditch like the Jones, the rapid completion of a regional brand to a local leader in the strategic transformation.
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